How we helped Hypr Energy grow their audience with content and social media strategies for cleantech. Through research and engagement, they led the conversation on mobile energy grids, sustainable construction, and renewable energy, helping them grow in the clean energy sector.

The Buyer Persona Matrix is about identifying the "jobs" your customers are hiring your product to do. This perspective shifts the focus from the product itself to the value it provides and the problems it solves for the customer.

In short, it helps your team fall in love with solving the problem, and stay focused on the customer.

In the quest to make a positive impact on our planet, marketing cleantech software presents a unique set of challenges and opportunities.

It's crucial to recognize that closing deals in the cleantech sector is different from traditional B2B software marketing. Let’s unveil the strategies to turn these challenges into your greatest opportunities.

f you were buying your own product, what would buyer enablement look like?

This is an opportunity for pipeline generation that most haven't taken. Marketers helping buyers with the right information have a 3x higher likelihood of creating a high-value deal.