“You're in good hands”

10+ happy clients

GTM & Performance Marketing
for B2B Cleantech

The only cleantech partner combining full-stack execution, intent signal data, and revenue attribution your board can trust.

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more qualified leads

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pipeline attributed

Client results

“The climate go-to-market experts.”

"If you have a viable product and need to break out, CleanTech Growthlab is your solution. They will give you consistency, a real go to market strategy and the foundation for a results driven future."

Seth Hallam

Managing Director

“This is beyond awesome! You led our digital advertising, search optimization and lead management initiatives and inbound strategy across the board. Meticulous management and data-driven results.”

Kelly Doody

Chief Marketing Officer

“Eben and his team are go-to-market experts. They have a wealth of experience working with climate tech companies of various sizes.”

Chip Horton

Chief Executive Officer

"CleanTech GrowthLab delivered tremendous value in a remarkably short time. Their knowledge of what's actually working in go-to-market strategy is ahead of the pack, from LinkedIn ads to buyer journeys and ABM frameworks."

Aron Lazarchik

VP, Marketing

“The Cleantech Growthlab team are highly professional and provided a very slick solution. I would definitely recommend working with them.”

Mark Julien

Managing Director

Trusted by B2B cleantech globally

The problem

Climate tech doesn’t grow like legacy tech.

The 90% of b2b cleantech startups who fail commercially share three problems.

Policy shaped demand, sales cycles running 12-18 months, and over-worked teams not equipped to produce pipeline results.

We turn these challenges into opportunities, with precise go-to-market strategy built on a conversion system that wastes nothing.

Qualified leads looking for your solution

Higher return on growth investments

Higher lead conversion to revenue

Our process

The Zero-Waste Growth Framework

White glove project management with measurable checkpoints, board-ready reporting and a transparent process built for results.

Day 0

Growth Charter Kick-Off

Day 5

Intent, Tracking & Revenue Attribution

Day 10

Performance Marketing Live

Day 17

Weekly Growth Loop

Day 30+

Monthly Performance Sprint

Day 90+

Quarterly
Business Review

Intake, Growth Charter & Playbook

Intent, Tracking & Revenue Attribution

Performance Marketing Live

Weekly Growth Loop

Monthly Performance Sprint

Quarterly Business Review

Our difference

We live and breathe B2B Cleantech GTM.

Most agencies bring either one of sector knowledge, or performance marketing capability. None show board-ready measurement of CAC, pipeline or revenue.

We do all three.

We translate deep expertise in gridmod, DERs, SB253/261, Carbon Markets, CSRD, FERC 1920/1977 and OCPP into campaign strategy that leads to winnable deals.

We then integrate our B2B growth marketing experience with data-powered systems that amplify your in-house team and produce board-ready GTM reporting.

Our playbook

Proven GTM playbook w/ €25M in pipeline attributed

Our value

Rapid results with a fully integrated team for less € than < 1FTE

Our execution

Done-for-you strategy, project management, execution and reporting.

Our focus

B2B Cleantech only. We speak your language

Our assurance

Zero risk. Stop anytime and keep using your growth system