Targeted Paid Media for Cleantech Companies

In B2B cleantech, reaching the right audience is paramount.

With a deep understanding of paid media optimization, we marry this insight with decades of experience in B2B targeting for technical and business decision makers.

⭕ We focus where generalist agencies struggle

Most agencies don’t understand how to target nuanced cleantech buyers.

We specialize in reaching and converting utilities, energy operators, producers, grid operators, and cover buyers like virtual twins, VPPs, energy optimization, emissions management, e-mobility, methane mitigation and more.

Want to learn more? Read our guide on boosting your PPC return on investment.

💡 Example of Custom Audience Profiles

  • Utilities & Energy Buyers

  • Sustainability / Environmental managers

  • Facilities Managers, Estates Managers

  • Energy brokers, consultants and intermediaries (TPIs)

  • Energy traders

  • Pricing professionals

  • Power plant managers

  • Technicians and engineers

  • Construction consultants, FEED contractors and EPCs

  • Original equipment manufacturers (OEMs)

LinkedIn Paid Media

LinkedIn is an unrivalled platform for B2B marketing, especially in cleantech.

But up to 45% of B2B budgets are wasted on LinkedIn due to avoidable mistakes like poor targeting and sub-optimal campaign structure.

Our LinkedIn campaigns are pre-set to eliminate wasted spend while maximizing conversions.

By using LinkedIn’s advanced targeting and combining it with a funnel that covers Google Search, Microsoft Search and Website Visitor Retargeting, we increase your return on investment while acquiring idea customers.

Meta Advertising

Formerly known as Facebook, Meta offers robust advertising capabilities that can significantly boost your brand's reach and engagement.

Our Meta advertising strategies are designed to reach your target audience through visually appealing and informative ads, no matter where they spend their time.

The advanced targeting is based on re-targeting highly qualified B2B audiences through custom uploads and LinkedIn originated traffic, to ensure your ads are seen by the most high value customers.

This can be through engaging videos, carousel ads, or sponsored posts.

Paid Search & PPC

Driving traffic and generating leads through paid search and PPC is essential for cleantech companies looking to grow their online presence.

❌ But most B2B Search Campaigns are reaching the wrong target audiences and wasting the majority of advertising budgets.

✅ With our playbooks, keyword research and optimization processes help you eliminate wasted spend and focus on only the most valuable conversions to your business.

We specialize in Microsoft Ads (formerly known as Bing Ads) to focus on capturing high-intent searches. Microsoft’s unique audience targeting features ensure your ads are placed in front of potential customers actively seeking cleantech solutions.

Combined with Google Search Ads, we ensure your ads achieve the highest possible return on investment, driving qualified traffic and generating valuable leads.

Funnel Optimization

Maximizing the efficiency of your marketing funnel is critical for converting leads into customers.

We analyze each stage of your funnel to identify drop-off points and areas for improvement.

By implementing data-driven strategies and continuous A/B testing, we enhance the overall effectiveness of your funnel, ensuring a seamless and engaging experience for your prospects without any wasted spend.