Hypr Energy, a subsidiary of Positive Zero, is transforming access to mobile clean energy at remote sites. 

With advanced battery technology, they create mobile energy grids that bring solar power to the most isolated locations. With a great product and happy clients, Hypr now sought to increase market awareness and clearly convey their mission.

Let’s dive into how we helped them elevate their mission, grow their audience and boost market presence.

The Challenge

In the rapidly expanding UAE built environment, Hypr helps construction firms reduce their carbon footprint by introducing clean energy to construction sites.

The benefits are substantial—providing clean, quiet, and reliable power for operations in remote areas, where previously diesel generators were used.

However, overcoming reliance on diesel generators and communicating the benefits of clean remote power presented a challenge in rising above existing solutions.

To stand out in a crowded energy sector, Hypr Energy needed a strategy to reach target accounts, engage thought leaders and decision-makers, and position their brand at the forefront of conversations in both the UAE and the global market.

The Game Plan

Our mission was to bring Hypr into the spotlight, making them visible, memorable, and central to key industry discussions. Here's how we turned that vision into reality:

• Strategic LinkedIn Overhaul: We crafted their LinkedIn strategy from the ground up, transforming their profile into a hub for fresh, engaging content. We optimized their page with profile and cover images, a compelling company description, and relevant links.

• Engaging Content Creation: We focused on meaningful conversations by creating posts that addressed significant energy challenges—like delivering power to remote locations—while highlighting Hypr’s unique solutions such as mobile energy grids.

• Tap into Global Events: We tapped into moments like COP 28, using relevant hashtags and discussions to expand Hypr's existing presence and reach audiences in key regions, including the UAE.

• Influencer Outreach: We researched and reached out to the 25 most influential voices in energy, grid optimization, expanding Hypr's network and engagement.

• Advanced Targeting Strategies: We set up the LinkedIn Tracking Pixel and created custom audiences to enhance outreach effectiveness.

We discovered that a blend of scientific insights, regulatory updates, and thought leadership focused on mobile grids and sustainable construction was the most effective strategy. This allowed us to capture attention and engage their audience.

Our cleantech content team focused on crafting compelling posts around challenges like powering remote areas and showcasing innovative solutions such as mobile energy grids. 

How did we bring the conversation to Hypr?

• We researched the most relevant influencers and industry groups for in the Middle East

• We then reached out the 25 most influential voices in energy, grid optimization and sustainable construction

• We nurtured relationships with these infuencers by commenting and adding value on their posts

• For every post that we created, we supplemented this with outreach to the relevant influencer and asked for their perspective

• Additionally, we set up their LinkedIn Tracking Pixel and created custom audiences to measure the growing engagement

Results

Audience Growth:
Within three months, Hypr Energy saw a 35% increase in LinkedIn followers, primarily from the UAE and surrounding regions. Content focusing on mobile energy grids achieved a 45% higher engagement rate compared to the industry benchmark.

More importantly, this was a 960% increase in organic reactions compared to the previous month, without any paid sponsorships.

Thought Leadership:
By creating and amplifying content that addressed pain points like energy distribution, Hypr Energy became a recognized voice on LinkedIn. Posts discussing mobile grids and renewable energy solutions gained significant traction among energy professionals globally and helped us position as leaders in Cleantech

Expanded Reach:
The campaign helped Hypr Energy secure attention from key stakeholders, including partners in Abu Dhabi, leading to new opportunities for their mobile energy services and discussions for future collaborations. Our campaign achieved an increase in organic reach with 1,414 members in April, which marked a 468% growth compared to the previous month.

Impressions rose 234% compared to the previous months, which means their content hit more eyeballs, leveling up brand awareness and engagement.

What the Client Says
"The content resonated well, and we’ve seen great engagement. Our approach to energy is often technical and complex, but the strategy Eben and his team built made the subject accessible and engaging. I fully support this direction moving forward."

— Stas Betin, Chief Executive, Hypr Energy